In a time of increasing trade uncertainty between the US and Europe, Danish companies are taking steps towards adapting future export strategies. In the Danish business publication Dagbladet Børsen on 21 February 2025, Mette Frantsen, director and co-owner of SOBY, shares her views on the company's approach to navigating through challenging trading times. Together with statements from Danish economics experts such as Philipp Schröder and Jakob Roland Munch, as well as other industry professionals, she gives SOBY's perspective on how Danish companies are preparing to face potential trading challenges.
Find a link to Børsen's article further down the page, or read SOBY's comments on the interview here.
In an interview with Børsen, SOBY is asked about its strategy for navigating the current global trade uncertainty, especially in relation to their presence on the American market. Mette Frantsen shares that although the company's approach is optimistic, it is also based on careful considerations and realistic expectations.
"We still have ambitions to expand our presence in the US, but our strategies are naturally associated with careful considerations," notes Mette Frantsen. "It's about finding the right balance between being agile and maintaining a solid strategic direction. We have to be forward-looking and adaptable. Our growth plans are based on supporting long-term goals, even in changing circumstances," she explains.
Mette Frantsen comments on SOBY being included in a national news article about global trade uncertainty. "We are happy that the media look our way when they cover topics like this. We have extensive experience and consider our position in the market to be significant. Our understanding of the agro sector and our target groups means that we feel well equipped to handle new markets, even if the conditions can be challenging," she concludes.
Dagbladet Børsen is one of Denmark's leading business newspapers, known for its coverage of economics, finance and business. The newspaper offers analysis, news and insights essential for decision-makers and professionals in all sectors of business. Visit børsen.dk to read the article about how SOBY and other industry professionals react to possible trade barriers and seek new growth opportunities, despite political challenges: Article in Børsen 21 February 2025.